-----【譯文初稿】-----


各家自來水筆設計公司將印度書寫文具的市場推向高峰,而且所推出的產品更是花樣百出。除了高規格與價格昂貴外,有些筆還搭配了各種別緻的設計,以吸引消費者的青睞。

 

孟買 (Mumbai) 威廉潘筆文具公司 (William Penn, Pen Store) 的首席執行官尼凱爾瑞恩俊 (Nikhil Ranjan) 說:「高級書寫文具的售價可能高達一千盧比(rupee)。這就是我們所謂的高級書寫文具。大部份我們所販售的筆是純手工製作,也因此價格比較貴。」(shows 10)

 

經過特別設計的筆,售價從一千到九萬盧比不等,大多數是手工打造,因此價格昂貴而且獨特,可說是現代科技與藝術的結合。如今,這樣的筆已經成為某些人的必須配件,不僅可以彰顯個人風格,還能凸顯使用人的社經地位。

 

根據2007年時所作的估計,這種經過特別設計的筆,在全球的市場規模大約有五千億盧比,而單在印度一地就有十五億盧比的數額。

 

 

 

 

 

 

 

 ※ 正式定稿與影像:「 新唐人電視台 ─ 娛樂新幹線 226 」


 

 

 



※ The original article was taken from Reuters Website.  ( 原文取自路透社網站 )




-----【原文對照】-----


INTRO:  Designer pen companies explore Indian market.  Designer pen companies push into the Indian market the writing instrument in silver and gold, embossed with images of divinities.

 

 

STORY: Designer pen companies push into the Indian market the writing instruments in silver and gold, embossed with images of divinities. High end and pricey, some of the pens are also adorned with colourful feathers to make them more attractive.

 

"A fine writing instrument could be upwards of 1,000 rupees. That is what we define as a fine writing instrument. Lot of pens that we carry, are hand crafted and that's what makes them expensive," said Nikhil Ranjan, Chief Executive Officer (CEO), William Penn, Pen Store, Mumbai. (shows 10)

 

A designer pen can cost anywhere from Rs 1,000 to Rs 900,000. Many of these pens are hand crafted and hence so expensive and exclusive. They are an amalgamation of modern technology and art. Today the pens have become perfect accessories to flaunt one's style and status in society.

 

According to estimates in 2007, the market for pens in the world is around Rs 500 billion against Rs 1.5 billion in India alone.

 

 

 

 


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